Coldwell Banker
Luxury is powerful
$144.4 million in sales each day
27,595 sides
$1.9 million- average sale prices of home
COLDWELL BANKER OFFERS MARKETING PLANS THAT WORK
Coldwell Banker’s property spotlight marketing plan combines the power of TV, online and print advertising to showcase your home and reach more buyers. From your very own professionally produced spot featured on Channel 9, to stunning print marketing and a place in the most prestigious real estate magazine in Orange County, The View, Blair offers his clients unmatched marketing at the highest level.
A Century of “Firsts“
The Coldwell Banker brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media and smart home technology.
1906- Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.
1933- For the first time, prized estates are marketed through motion-picture technology.
2010- Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube channel.
2017- A new era of luxury real estate begins with Coldwell Banker Global Luxury program.
2018- The Homes and Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).
2019- Coldwell Banker- affiliated agents handled 27,595 transaction sides of homes priced at $1 million or more in 2019- more than any other national real estate brand.
2020- Coldwell Banker Global Luxury launches elegant new logo and design style.
Power In Numbers
The Coldwell Banker brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world and in dozens of languages.
94,332 AGENTS
3,000 OFFICES
43 COUNTRIES & TERRITORIES
Landmark Sales and Listings
A history of selling distinctive real estate
2014 ⎮ PALAZZO D’AMORE ⎮ Beverly Hills ⎮ Listed at $195 million
2016 ⎮ PLAYBOY MANSION ⎮ Holmby Hills ⎮ Private Sale
2016 ⎮ CAROLWOOD DRIVE ESTATES ⎮ Holmby Hills ⎮ Listed at $150 million
2017 ⎮ THE MALIBU CASTLE ⎮ Malibu ⎮ Listed at $85 million
2017 ⎮ VILLA SWALETTINA ⎮ Roquebrune Cap-Martin, France ⎮ Listed at $84 million
2018 ⎮ THE BEVERLY HOUSE ⎮ Beverly Hills ⎮ Listed at $135 million
2019 ⎮ THE ONE ⎮ Bel Air, California ⎮ Listed at $500 million
2019 ⎮ THE BUBBLE PALACE ⎮ Cannes, France ⎮ Listed at $390 million
2019 ⎮ CHARTWELL MANSION ⎮ Los Angeles ⎮ Listed at $195 million
2019 ⎮ THE MANOR ⎮ Holmy Hills ⎮ Sold for $120 million
360 Marketing Approach
The Coldwell Banker Global Luxury program offers an impressive global stage from which to showcase your home. Coldwell Banker Global Luxury property specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.
Expansive Online Syndication
Finding a discerning buyer for a one-of-a-kind property takes ingenuity- and an expert command of today’s online arena. The Coldwell Banker Global Luxury program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, NYTimes.com, RobbReport.com, UniqueHomes.com and international websites through ListHub Global.
Elite International Syndication
The Coldwell Baker Global Luxury program has partnered with some of the world’s most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.
COLDWELLBANKERLUXURY.COM
The Coldwell Banker Luxury website connects an affluent audience to some of the world’s finest homes. From golf course properties to wine country estates, the website’s cutting-edge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. A built-in referral network for Luxury Property Specialists’ exclusive use links us to other high-end real estate professionals locally and around the world.
One in 10 visitors to the Coldwell Banker Global Luxury website are international
Mobile-friendly, optimized for use on all devices
15,000+ luxury property listings across the globe
$25+ billion in listing dollar volume
Opportunities to host high-resolution photography, 3-D videos, home tours, content, floor plans and more. The listings include a beautifully developed digital marketing package and can be “followed” by other agents, increasing visibility.
Targeted Marketing
The Coldwell Banker Global program enables us to identify and target the right affluent clientele for your exceptional home. Our partnership with WealthEngine gives us access to the largest database of high-net-worth individuals in existence, elevating direct marketing for some of the most exclusive properties to a new level. By curating the data based on lifestyle, interests and net worth, the precise audience of affluent buyers most likely to purchase your home can be targeted.
